Chrissie Wells
Director, Head of Quantitative
Chrissie's career began with stints at Leo Burnett and Ogilvy & Mather. She then moved into market research and arrived at Leapfrog in 2002 to set up our quantitative division. Chrissie is a full member of the MRS and a regular commentator on research issues.
Specialities
Segmentation, tracking, making leading-edge statistical approaches accessible and usable
