AMVBBDO

Leapfrog manages global research very intelligently and effectively. Beyond the nuts and bolts, they have a sound understanding of the commercial as well as the cultural imperatives wrapped up in this type of work. Their biggest challenge was to help identify and develop a truly resonant global positioning in culturally disparate markets. It really helped that they understand both how communications work and how business works. Their sensitivity with the internal culture of companies as well as its external manifestations through brand communication was crucial to the success of the project.