What we do

Talking numbers Ultimately, what we do boils down to understanding people and brands, and the relationship between the two. Since we launched we’ve made a name for ourselves in the UK and all over the world for our work on:

brand positioning and re-positioning
brand development
brand and advertising tracking
customer satisfaction
communications development, including advertising, POS and online
packaging development
staff research
retail environments
target market/audience segmentation
website and media development
NPD
concept development and testing

We prefer to custom-build our research programmes rather than fall back on black-box solutions, something that gives us the freedom to switch between qualitative and quantitative approaches as required.

Qualitatively, we regularly carry out client-consumer innovation clinics, brand parties, ethnographic sessions, and workshops, as well as good old group discussions.

Our quantitative team (motto:stories told in numbers) is experienced in a wide range of innovative methodologies and statistical techniques to partner our qualitative work, but their speciality is continuous tracking work.

Today a large amount of our work is carried out online and we have developed and built our own research site, Leapfrog Live, to enable us to include forums, blogs and online groups in our research.