What we do

We do qualitative research and we do quantitative, both involving an array of approaches. Our work covers many industry sectors and nearly every marketing issue you can think of. And not just in the UK, but across the globe, in Europe, Asia and the Americas.

Ultimately, though, what we do boils down to understanding people and brands and the relationship between the two.

We’re not in the business of black box solutions: we custom-build all the research projects we carry out to suit the specific requirements of your brief. Qualitatively, if groups would work best, then we’ll recommend groups, but we may just as easily propose blogs, brand parties, rollover quads, client-consumer innovation clinics, online forums, some ethnography, even semiotics.
Talking numbers
Or we might say, actually, you’d be better off with some quantitative for this one…

Our quant team (motto: stories told in numbers) is experienced in a wide range of innovative methodologies and statistical techniques to partner our qual work, but their speciality is continuous tracking work, including brand and advertising and customer satisfaction studies.

As well as core qual and quant, we have a range of dedicated specialist units.