Work
We understand people and we understand brands. Uncovering the relationship between the two is what we do best.
We're about meeting people in the real world – whether it be chatting about booze advertising with a bloke in his local, making a beeline for Crete to talk to holidaymakers on a cruise ship, or perching in a Brazilian bathroom discussing germs with housewives.
Sometimes it's about being creative and finding ways to make people imagine. Other times, we just need to get people to think and talk, and make sure we listen sensitively to what they're saying. More often than not, it's a little of both.
Qualitative Research
Our range of creative approaches includes innovation clinics, shared creative forums, ethnographies and workshops. But we don't believe in being creative for the sake of it – if we think a good old-fashioned group discussion is the best approach, we'll say so. Sometimes it's simply about talking with people.
Quantitative Research
Our motto is "telling stories with numbers". Our quantitative research is carried out online, face-to-face and via telephone, and we specialise in segmentation and brand tracking research. We're highly practiced at all the latest analysis approaches, including MaxDiff, Shapley Value and Latent Class Analysis.
Digital Research
We're doing more and more of our research on the internet. Leapfrog Live is our fully interactive online research site, home to the forums, blogs and online groups we run.
International Research
We do it here, we do it everywhere. Nowadays nearly half of all our research has an international element to it. In the past year alone, we've worked across Europe, the US, China, Japan, Australia, India and Russia, but we'd love to go to the Middle East and Africa.
